Yena: where brands meet the creators Africa listens to
Yena is a marketplace that connects brands and businesses with content creators across Africa. Post a brief, let verified creators apply with their price and schedule, and pay safely by mobile money or bank transfer. Creators are paid for posting on schedule and keeping each post live for the agreed time. Yena is run by Social Light (Pty) Ltd from Gaborone, Botswana.
A campaign in three steps
- Post a brief. Say what you're selling, who you want to reach, your budget and the platforms. Creators choose the jobs that suit them and apply.
- Review applications. Compare creators' profiles, ratings and offers, then accept, decline or counter.
- Agree, post, get paid. Agree the price and posting schedule and fund it up front. Yena releases payment once each post has stayed live for the agreed time.
For brands and businesses
Real reach and proof of results: every applicant is a verified person, you pay per post or when the whole job is done, offers, schedules and post links live in one place, and every post comes with a report of reach and engagement.
For creators
Get booked and paid on time: a free profile that works as a media kit, brand jobs with the budget shown up front, money secured before you start filming, and withdrawals to mobile money.
Frequently asked questions
What is Yena?
Yena is an online marketplace that connects brands and businesses with content creators across Africa. Brands post a brief, verified creators apply with their price and posting schedule, and Yena holds the payment until each post has stayed live for the agreed time. Yena is run by Social Light (Pty) Ltd from Gaborone, Botswana.
How does Yena work for brands?
Post a brief saying what you sell, who you want to reach, your budget and the platforms. Creators apply for the briefs they can deliver. Compare their profiles, ratings and offers, then accept, decline or counter. You fund the campaign up front, and Yena releases each payment only after the post has stayed live for the agreed time. Every campaign comes with a report of reach and engagement.
How do creators earn on Yena?
Creators build a free profile that works as a media kit, connect their TikTok account and apply for paid jobs with the budget shown up front. The money is secured before you start filming, and you are paid once each post has stayed live for the agreed time. Earnings can be withdrawn to a mobile money wallet.
How much does Yena cost?
Brands pay a 15% service fee on the campaign budget, plus 14% VAT on the fee, added at checkout. Creators join and apply for free and pay a 6.5% fee when they withdraw their earnings.
How do payments work?
Brands pay by mobile money or bank transfer, and by card where available. Yena holds the money safely while the campaign runs and releases it to the creator post by post, once each post has stayed live for the agreed time. Creators withdraw to mobile money networks such as Orange Money and Mascom MyZaka in Botswana.
Which social media platforms does Yena support?
TikTok, with more platforms coming. Creators connect their account through TikTok's official login, so brands see a verified handle and follower count, and Yena can confirm that sponsored posts stay live.
Which countries is Yena for?
Yena is based in Botswana and is built for brands and creators in Botswana, Côte d'Ivoire, Ghana, Kenya, Malawi, Rwanda, Tanzania, Uganda, Zambia and Zimbabwe.
Who owns the content creators make?
Creators keep the copyright in their content. Brands may share the posts, and any other use, such as in adverts, needs a paid usage-rights offer agreed on Yena.
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